Pepsi to replace Coke as the NBA's official beverage

April 14, 2015 2:12 AM

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Investing.com -- When the NBA Playoffs begin this weekend, fans throughout the country might be exposed to Gatorade's iconic "Be Like Mike," commercial more than they had hoped for.

For more than 30 years, Gatorade has served as a longstanding advertising partner with the NBA. On Monday, PepsiCo Inc. (NYSE:PEP) held a major news conference to announce an extension of the partnership.

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