On Wednesda, the soda and snack giant announced Pepsi True, its first mid-calorie soda since the failed launch of Pepsi Next more than two years ago. Sweetened with a blend of sugar and stevia, a plant-derived sugar substitute, Pepsi True contains 60 calories -- 30 percent fewer than regular cola. As sales of low-calorie diet sodas like Diet Pepsi plummet, mid-calorie alternatives blend sugar with other sweeteners.
The move comes a week after the company vowed to cut calories in its beverages by 20 percent. Pepsi and its rival Coca-Cola have faced growing criticism in recent years for the role their products play in fueling the obesity epidemic.