People Are Going Crazy For A Fermented Milk Drink No One Can Pronounce

January 8, 2015 10:35 PM

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People Are Going Crazy For A Fermented Milk Drink No One Can Pronounce

NEW YORK -- Kefir might be the next Greek yogurt, even if no one can figure out how to pronounce its name.

The fermented, yogurt-like drink is popular in Eastern Europe, but in the U.S. has typically been sold at niche grocers and speciality shops targeting immigrant buyers. Now, thanks to a nationwide obsession with protein among the health-conscious, the somewhat sour beverage is finding its way into m...

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