How Participation TV Survived the Shark Tank

September 16, 2014 2:49 PM

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Throughout its lifespan, television has been in a perpetual state of flux. What began as a square box used to display a few black-and-white channels evolved into a one inch thick, high-definition multimedia universe. Its development has and always will be in everlasting motion. From black-and-white to color, several channels to thousands, and tube to LCD; content, experiences and devices continue to change with differing audience behaviors and technology innovations.

Today we are living in a new era of television that allows for complete two-way interactivity between broadcasters and audiences. This interactivity is the mark of the latest evolutional transformation: the death of the lean-back experience and the birth of lean-forward content. And with this latest...

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