The Parent Company of Lilly Pulitzer Is Surging After People Go Crazy for Its New Line at Target

April 20, 2015 4:45 PM

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The Parent Company of Lilly Pulitzer Is Surging After People Go Crazy for Its New Line at Target

The highly anticipated Lilly Pulitzer collection for Target launched on Sunday, with fans either lining up outside stores or anxiously sitting by their computers hoping to get a piece of the action.

The collaboration was first announced back in January. Target said it would be featuring an exclusive, limited-edition 250-piece collection including clothing, beauty products, and home goods from the Palm Beach-style designer, which is known for its bright, colorful, and floral prints.

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