The Parent Company of Lilly Pulitzer Is Surging After People Go Crazy for Its New Line at Target

April 20, 2015 4:45 PM

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The highly anticipated Lilly Pulitzer collection for Target launched on Sunday, with fans either lining up outside stores or anxiously sitting by their computers hoping to get a piece of the action.

The collaboration was first announced back in January. Target said it would be featuring an exclusive, limited-edition 250-piece collection including clothing, beauty products, and home goods from the Palm Beach-style designer, which is known for its bright, colorful, and floral prints.

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