Pantone Introduces 'Minion Yellow,' Its First New Color In 3 Years

April 20, 2015 9:57 AM

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Pantone Introduces 'Minion Yellow,' Its First New Color In 3 Years

As the name suggests, the color was inspired by the bespectacled animated characters from Universal Pictures’ and Illumination Entertainment’s “Despicable Me” franchise, and the upcoming spin-off film “Minions.” According to CNET, this is the first time in three years that Pantone has released a new hue.

Pantone, whose color matching system is widely used by designers and artists, said that it collaborated with animators at Illumination to come up with the new shade of yellow.

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