The Pac-Man family fights breast cancer during October

October 6, 2014 1:33 PM

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The Pac-Man family fights breast cancer during October

SAN JOSE, Calif.--(BUSINESS WIRE)--BANDAI NAMCO Games America Inc. has joined forces with the National Breast Cancer Foundation (NBCF) in the fight against the second leading cause of cancer deaths among U.S. women with the launch today of its Ms. PAC-MAN Pink Ribbon Campaign. Headlined by BANDAI NAMCO's iconic Ms. PAC-MAN mascot and anchored with new gameplay incentives across the video game publisher's range of mobile titles, this new effort will raise funds for NBCF to help women now and inspire hope to those affected by breast cancer through early detection, education and support services.

"By encouraging their gamers to Join the Pac, we can reach more women than ever with our message of hope. The funds they raise will allow us to provide early detection services for women in need in all 50 states."

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