Our Sodas, Stars and Selves: Where the Buck -- and Calories -- Stop

September 29, 2014 2:48 PM

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To the inevitable backdrop of John Philip Souza marches and presidential photo-ops, Big Soda has announced that it will do some vague kind of something about the excesses they contribute to our intake of calories and sugars over something like ten years. (Unless, of course, they don't.) Cue the 21-gun salute! Release the confetti!

Folks, that this is heralded as "huge" news -- and by our former head of state, no less -- is testimony to abject cultural ineptitude for everything related to health. I know, I should tell you what I really think. All righty, then -- I will.

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