Oscarnomics 2015: What Awards Can Do for Your Brand and Bottom Line

January 20, 2015 6:00 PM

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The Golden Globes recently kicked off the Hollywood awards season. Some believe that the big winners -- Boyhood and The Grand Budapest Hotel -- are unlikely to get a significant boost in box office revenue since both movies are (1) Indie films with limited distribution and (2) no longer playing in more than a limited number of theaters. To get the biggest lift in revenue, movies tend to be released and distributed in the last months of the year so that award winners can benefit the most from the big award shows as well as disc and online sales (56% of Oscar nominees are released in November and December).

Since Oscar is the premiere entertainment award, it is useful to look at how being nominated and winning contributes to the success of all those involved in making and distributing the movies being awarded.

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