Oscar Money Watch: 'Imitation Game' Tops $85M Thanks To Oscar Season

February 21, 2015 4:00 PM

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In a less “franchise-friendly” world, it can be argued that The Imitation Game would have just been a rock-solid studio programmer with a strong lead performance by a popular actor. But as studios shifted away from mid-priced dramas and star vehicles towards more bombastic fantasy-based would-be franchise films, we are at a point where out-and-out character dramas like this are relatively rare outside of the Oscar season. As such, a film like The Imitation Game, which would have been a solid commercial studio programmer a decade or so ago, is now among the predetermined Oscar contenders.

Obviously a lot of that is the Weinstein campaign machine, which has been a near-unstoppable force over the last twenty years and has brought us such Best Picture winners as The English Patient, Shakespeare In Love, Chicago, The King’s Speech, and The Artist. The common thread of most of Weinstein’s...

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