‘Once Upon a Time’ capitalizes on ‘Frozen’ popularity with brilliant finale move

May 12, 2014 7:15 PM

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‘Once Upon a Time’ capitalizes on ‘Frozen’ popularity with brilliant finale move

Everybody, let’s give it up for “Once Upon a Time.” Sunday was a big night for ABC drama finales, and the fairy tale-centric series managed to steal the spotlight in a huge way.

The reason? An out-of-nowhere, third-season twist that was a truly brilliant piece of product placement-engineered plot. In the very final minute of the episode, a blue liquid spilled from an urn and magically turned into a person. From the looks of the blue dress, the gloves, and the fact that she ...

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