McKinsey & Company recently issued a report on effective means of fighting hyper-endemic obesity in the modern world. Among other things, they concluded that "implementing an obesity-abatement program on the required scale will not be easy." I presume that is intended to be somber, but the magnitude of understatement makes it almost funny. And sad.
No, it will not be easy -- not in the world as it is. In the world as it is, forget about fixing obesity, because the fix is in.