Now, McDonald's Testing Kiosk Ordering, Custom Burgers, Table Service and More

April 22, 2015 11:59 AM

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Now, McDonald's Testing Kiosk Ordering, Custom Burgers, Table Service and More

McDonald's Corp is introducing table service in Germany as it reinvents itself as a "modern, progressive burger company" under new Chief Executive Steve Easterbrook. The world's biggest fast-food chain has been testing myriad new ideas, including kiosk ordering, custom burgers and even a completely new restaurant brand in a bid to revive slumping sales and better compete with more nimble chains ranging from Chipotle Mexican Grill to Burger King.

"This is where McDonald's is headed," Easterbrook said at a McDonald's in the Frankfurt Airport that serves more than 1 million customers a year. Diners at that restaurant can now choose to be served at their table after placing an order at the front counter, via a digital kiosk or with a waiter car...

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