Not so fast: ALS Association pulls trademark application for term 'ice bucket challenge'

August 29, 2014 10:12 PM

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The ALS Association is reversing course a day after several outlets reported that the non-profit organization was looking to trademark the “ice bucket challenge,” the name used for the viral video sensation that has raised more than $94 million in less than a month.

A search of U.S. Patent and Trademark Office’s records showed ALSA had recently filed applications to secure trademark rights for the terms “ice bucket challenge” and “ALS ice bucket challenge,” and the organization confirmed as much in a statement claiming that it had moved to obtain the trademarks...

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