No Shame to Big Soda's Game... #MakeItHappy

January 28, 2015 12:07 AM

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Don't get me wrong. I absolutely love Kid President. He's adorably funny, spirited, and comes with an amazing story of perseverance -- building a fan base of over 250,000 followers just on Twitter alone. So it's no wonder that Coca Cola has branded itself to little Robby Novak through its #MakeItHappy campaign targeting online cyberbullies leading up to this weekend's Super Bowl XLIX.

With Super Bowl ads costing nearly $4.5 million per spot with an estimated reach at well over 112 million viewers, Kid President will soon garner quite the added exposure.

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