Don't get me wrong. I absolutely love Kid President. He's adorably funny, spirited, and comes with an amazing story of perseverance -- building a fan base of over 250,000 followers just on Twitter alone. So it's no wonder that Coca Cola has branded itself to little Robby Novak through its #MakeItHappy campaign targeting online cyberbullies leading up to this weekend's Super Bowl XLIX.
With Super Bowl ads costing nearly $4.5 million per spot with an estimated reach at well over 112 million viewers, Kid President will soon garner quite the added exposure.