This is Nike's secret weapon

April 8, 2015 1:42 PM

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When Nike announced mixed quarterly results two weeks ago, I suggested at the time that investors were right to celebrate.

Even though Nike's (NKE) 7% revenue growth missed expectations thanks to foreign currency headwinds, shares of the footwear and athletic apparel behemoth climbed more than 4% to a new all-time high that day.

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