Nielsen says technical error resulted in false TV ratings

October 10, 2014 7:10 PM

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Nielsen says technical error resulted in false TV ratings

Nielsen says it has discovered errors in its measurement of television viewing that incorrectly showed people were watching one network when in fact they were tuned in to another.

The company said Friday it is investigating a software error that has been producing faulty data since March, but only became apparent in the past few weeks as viewership increased with the beginning of the new fall season.

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