Nielsen Plans To Track Netflix, Amazon -- And It's A Big Deal

November 19, 2014 4:27 PM

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Since both companies waded into the original content game, Netflix Netflix and Amazon have held steady to the idea their ratings don’t matter… at least from a public perspective. Because the two companies’ business models are built on the idea of users watching programs at their leisure rather than on set schedules, certain people tended to agree the ratings don’t serve much purpose for the non-ad-supported services. However, according to new reports, Nielsen’s going to begin tracking Netflix and Amazon independently, and this could be the catalyst that changes the entire content licensing game.

Yesterday, Hollywood’s most trusted source for television viewership data announced plans to institute systems that track SVOD (Subscription Video-on-Demand) programming through audio. It was also revealed this tracking would exclude mobile devices (most likely due to the fact most phones wouldn’t b...

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