Nielsen Calls On Industry To Help 'Total Up' Audience Measurement In Digital Age

March 13, 2015 5:46 PM

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Nielsen Calls On Industry To Help 'Total Up' Audience Measurement In Digital Age

Earlier this week, Nielsen, a measurement company that keeps track of television ratings and consumer trends, rolled out its first marketing campaign in roughly five years. Titled “Total It Up,” the initiative seeks to modernize how Nielsen tallies audience viewership by finally incorporating online content into its purview.

Though the company has kept track of television ratings since 1950 -- and recently started monitoring digital video recorders and video on-demand -- the idea is that online platforms, like Netflix and Hulu, and mobile devices, like smartphones and tablets, represent the next frontier.

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