Nielsen admits to errors in TV measurement

October 10, 2014 5:42 PM

17 0

NEW YORK (AP) — The Nielsen company says they have discovered errors in their measurement of television viewing that incorrectly showed people were watching one network when in fact they were tuned in to another.

The company said Friday it is investigating a software error that has been producing faulty data since March, but only became apparent in the past few weeks as viewership increased with the beginning of the new fall season.

Read more

To category page