Niche-size shopping: Retail clothing lines grow, shrink with economy

April 3, 2015 12:07 PM

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MINNEAPOLIS - When Target added a new plus-size line called Ava & Viv last month, it was another sign of a stronger clothing market for larger women.

Plus sizes are on the upswing in women's retailers and malls. But just as investors keep an eye out for indications of the next downturn, so do shoppers for niche-size clothing, whether big or small, man or woman.

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