NFL's help sought in promoting Obama health plan as outreach begins

June 24, 2013 7:06 PM

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NFL's help sought in promoting Obama health plan as outreach begins

WASHINGTON (Reuters) - The Obama administration is seeking the help of major U.S. sports organizations, including the National Football League, to persuade young and healthy Americans to sign up for medical insurance coverage later this year, officials said on Monday.

Health and Human Services Secretary Kathleen Sebelius said the federal government was in the midst of negotiations on advertising campaigns and potential partnerships as part of an outreach effort that will intensify over the summer and early fall.

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