NFL Goes Pink (Again), Expect Less This October

October 1, 2014 10:23 AM

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NFL Goes Pink (Again), Expect Less This October

October has become the month that will forever be associated with pink in the NFL. Breast Cancer Awareness Month (BCAM) since 1985 began as a partnership between the American Cancer Society and Imperial Chemical Industries (now part of AstraZeneca). The campaign hit the NFL in a big way in 2009 through the NFL’s “A Crucial Catch.”

Since 2009, the first year of the NFL’s “A Crucial Catch” campaign, the NFL’s work has raised approximately $7 million for the American Cancer Society, with the majority of the contribution coming from the sale of Pink items at retail and via the NFL Auction website. Beginning with the 2011 “A Cruci...

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