New Study Shows Placebo Effect Amplifies When The Treatment is Expensive

January 29, 2015 3:55 AM

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Most people have heard of the placebo effect. It is a phenomenon associated with medical treatments and usually characterized by psychosomatic response believing that a particular treatment will make you well (even if you only receive something like a sugar pill).

Well, a new study indicates that this effect can be magnified in regards to the price of treatment; that the more expensive a treatment is, the more likely you are to believe that it works.

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