The New Junk Food Marketing to Kids: Health Food Marketing to Adults

October 17, 2014 5:12 PM

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The food and beverage industry spends about $1.8 billion per year marketing to children and, not surprisingly, plenty of research shows it works. In the last five years, advocacy groups have aggressively campaigned against food marketing to children suggesting it is at the epicenter of our country's weight problem. Susan Linn of the Center for a Commercial-Free Childhood has said, "Unless we regulate food marketing to children, we are never going to solve this obesity crisis."

Anyone who has ever seen a cereal commercial with an animated character or the consumer response to Flamin' Hot Cheetos can appreciate this perspective. However, with all the attention on junk food marketing to kids, another kind of marketing with potentially similarly insidious results hardly gets ...

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