New Coke: The Surprising Fact About the Legendary Business Fail

April 23, 2015 11:00 AM

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New Coke: The Surprising Fact About the Legendary Business Fail

It was, TIME declared, “like putting a miniskirt on the refurbished Statue of Liberty.”

Thirty years ago, on April 23, 1985, Coca-Cola announced that the company would take an unprecedented step in the ongoing cola wars: changing their formula. The secret formula for the classic soft drink would be locked away in a vault, forever, replaced that May with a sweeter pop designed to appeal...

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