Traditional TV watching is getting pushed to the side lines further and further as more households adopt video on demand. According to the new Nielsen Total Audience report for Q4 of 2014, over 40% of US homes have access to at least one online streaming videos service. 13% of home use more than one online video service.
The clear market leader for online video streaming is Netflix with a 36% market share. Amazon Prime stands at 13% and Hulu Plus comes in third at 6.5%. The market will though undergo some big changes in 2015 with the launch of HBO Now and the growth of services like Sling TV.