Netflix taps SoftBank to offer carrier billing for Japan launch, app will be pre-installed on phones

August 24, 2015 9:17 AM

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Netflix taps SoftBank to offer carrier billing for Japan launch, app will be pre-installed on phones

With Netflix’s first foray into Asia a week away, the video-streaming giant has revealed how it plans to tackle what could prove a particularly tricky inaugural market for the company.

Telecom giant SoftBank has been reeled in for Netflix’s assault on Japan, which kicks off on September 2. As an operator of a mobile network, broadband, e-commerce, media, and other businesses, SoftBank is a major scoop for Netflix as it looks to make its mark in what could prove a lucrative market.

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