Netflix takes on language challenge in next phase of European expansion

September 12, 2014 4:03 PM

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Netflix takes on language challenge in next phase of European expansion

PARIS (Reuters) - When Netflix launches its video streaming service in France and Germany next week, it will have to contend with the locals' preference for watching content in their own languages as well as the presence of formidable pay-TV competitors.

The California-based company's growth and profitability hinges on the next chapter of its four-year old international expansion in which it is set to enter six European countries, including Switzerland, Austria, Belgium and Luxembourg.

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