Netflix inks documentary deal with Leonardo DiCaprio

March 5, 2015 1:27 AM

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Netflix is continuing to add to its slew of original content. Netflix announced a new deal with Leonardo DiCaprio to exclusively air his future documentary projects. This is not Netflix first venture with DiCaprio. Leonardo DiCaprio was the executive producer on his previous collaborations with Netflix, Virunga. Leonardo DiCaprio executive produced the Netflix collaboration Virunga, which is a documentary about protecting a group of endangered gorillas in the midst of the bloody Congo civil war. Netflix and DiCaprio's future offerings will likely play along the same themes of environment and conservation.

Netflix was clever with its Virunga release plan. The strategy was to give the film a limited theater release just long enough to qualify for various awards. After that, the film went exclusively to Netflix streaming with bonus theater releases to raise buzz closer to Oscar season. Each successive r...

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