Netflix’s dominance over our streaming habits is only continuing to grow. According to a new report from Sandvine, Netflix now accounts more almost 37% of downstream Internet traffic in North America during peak evening hours, up from about 35% in November. The company’s share of online traffic has been ticking up steadily as it has built its subscriber base over the years. Netflix now has more than 40 million members in the U.S. and more than 60 million globally.
Still, Netflix isn’t the only company seeing spikes in usage. Sandvine found that HBO’s streaming platforms HBO Go and HBO Now saw a 300% increase in usage during the season five premiere of Game of Thrones in April. And downloadable content for Call of Duty:Advanced Warfare accounted for 12% of tra...
23:37 Here’s Why Netflix’s Share Price Just Hit a New All-Time High3
21:52 Netflix nears 94 million subscribers 10 years after streaming launch16
14:53 Netflix fueled by original programming, even as its costs hold earnings back, analysts say14
01:14 T. Rowe made one of the greatest bets of all time on Netflix15