NBC Wonders Why Bother to Sign On

October 15, 2014 2:27 PM

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NBC Wonders Why Bother to Sign On

I was at the pop up "Central Perk" last week in SoHo with my niece. That's right, to celebrate the 20th anniversary of Friends, Warner Bros. and Eight O'Clock coffee (which I'm told makes a tolerable decaf) has combined to open a mock coffee shop that Jennifer Aniston and her buddies used to hang out in on the television show, Friends. As great or ridiculous as it may sound, depending on your age and television preference, it's a smash hit. The line was around three blocks. Was it worth waiting in line for two hours? My 15-year-old niece says yes, so... I guess there's your answer. Friends, Seinfeld and ER were the final holdouts to an almost 20-year run of NBC dominance. Now, NBC wonders every day why they should bother "signing on". Yes, "signing on", an old school television term from before there was 24-hour television. Is NBC better off playing an old fashioned test pattern?

For seven years NBC tried to tell everyone that 30 Rock was a hit. It was not. Critics enjoyed it but no one was rabidly watching it like Modern Family. The Blacklist is the ONLY holdover for new shows from last season and that is only good because James Spader is truly "the man". The rest of the ca...

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