NBC wins weekly ratings despite lagging Olympics viewership

August 10, 2016 12:31 AM

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The Rio Games had a less-than-golden start for NBC but were enough of a draw to allow the network to dominate the weekly ratings.

The Summer Olympics opening ceremony had 26.5 million viewers, according to Nielsen company figures released Tuesday. That's a 35 percent drop compared to the 40.7 million U.S. viewers who watched the opening of the London Games four years ago — although NBC is pointing to more time-shifted viewing ...

Also read: China Box Office: ‘Fantastic Beasts’ Enjoys $40 Million Opening

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