NBC Wee-Hours Plan Lends Ratings Boost To Lester Holt’s ‘Nightly News’

March 18, 2015 10:07 PM

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NBC Wee-Hours Plan Lends Ratings Boost To Lester Holt’s ‘Nightly News’

Since last year, NBC has worked to make “Nightly News” available on cable systems via video-on-demand and to get local affiliates to run the program a second time in the wee hours of the morning. As it happens, the overnight airings commenced just before anchor Brian Williams was suspended and have continued as Lester Holt has held forth in his place.

The result: a ratings cushion for Holt while he vies with ABC’s “World News,” where anchor David Muir has made strides among adults 25-54, the audience most desired by advertisers in news programming. Nielsen allows TV networks to combine viewership for late-hours runs of programs and many networks ...

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