NBC’s Lester Holt Regains Demo Lead Over David Muir, Even As Viewers Drop

March 3, 2015 4:47 PM

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NBC’s Lester Holt Regains Demo Lead Over David Muir, Even As Viewers Drop

“Nightly News” lured about 9.67 million viewers overall in the five days between February 23 and February 27, according to data from Nielsen, and about 2.463 million viewers between 25 and 54, the demographic most desired by advertisers in news programs.

That’s more than ABC’s “World News,” which attracted around 9.47 million overall and about 2.37 million between 25 and 54 in the same time period, and more than CBS’ “Evening News,” which lured nearly 8.03 million overall and nearly 1.96 million in the 25-to-54 demographic.

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