NBC’s Lester Holt Leads Evening-News Race, Despite Slide In Demo

March 10, 2015 7:04 PM

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NBC’s Lester Holt Leads Evening-News Race, Despite Slide In Demo

NBC’s “Nightly News” trumped both its rivals in nabbing eyeballs in the last week, according to the latest Nielsen data. The victory came even as the NBC newscast lost some of the most important viewers – the kind advertisers covet.

Anchored by Lester Holt, NBC’s “Nightly News” snared 2.391 million viewers between the ages of 25 and 54, the demographic most desired by advertisers in news programming, for the five days between March 2 and March 6. That figure represents a 2.9% dip in viewers in that category from the previous fi...

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