NBC’s Lester Holt Leads in Evening-News Battle, But With Thinner Edge

February 20, 2015 11:03 AM

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NBC’s Lester Holt Leads in Evening-News Battle, But With Thinner Edge

Lester Holt is maintaining NBC’s lead in the nightly news battles, but his rivals have moved closer to his network’s vaunted position in the daypart.

Holt also led his rivals in the viewership most desired by advertisers in news programming. “Nightly News” won 2.29 million adults 25-54 during the same time span. “World News” attracted 2.24 million and “Evening News” won nearly 1.79 million.

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