NBC’s free, no-strings-attached Super Bowl stream should make the cable guys nervous

January 21, 2015 12:00 AM

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NBC’s free, no-strings-attached Super Bowl stream should make the cable guys nervous

In what is sure to make cable TV operators uneasy, NBC Universal says it will stream 11 hours of Super Bowl coverage — for free, and with no proof of a pay TV subscription required.

The move by NBC represents another step in the slow unravelling of the tight relationship between sports content owners and their traditional pay TV distribution partners.

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