NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

January 28, 2015 10:45 PM

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NBC Has Officially Sold All of Its $4.5 Million Super Bowl Spots

It's official, and not a moment too soon: NBC has sold every single spot in the Super Bowl, although some pre-game spots are still up for grabs, according to Seth Winter, evp of ad sales for NBCUniversal's news and sports groups. The timing isn't typical, by the way—Fox sold out the game in December last year.

But NBC was driving a hard bargain: The network asked for $4.5 million a pop this year, and it was also dealing with a marketplace where several key players, notably automakers, are simply sitting this one out. Rumor has it, too, that NBC asked for an additional investment from advertisers coming in...

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