NBC Claims It Led Nets In Upfront Gains

July 14, 2014 11:54 AM

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BEVERLY HILLS -- NBC won the 2013-2014 TV season among key 18-49 viewers -- and apparently the most recent upfront advertising market as well.

In speaking at the Television Critics Association meeting here on Sunday, Robert Greenblatt, chairman of NBC Entertainment, said NBC led all networks in key gains in upfront dollar volume and pricing. He said NBC gained $300 million in volume from a year ago.

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