Nationwide Super Bowl Ad About Child Deaths Spurs Buzz, Debate

February 2, 2015 3:14 PM

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Of all the Super Bowl ads which debuted during Sunday's broadcast of the NFL championship game, perhaps none engendered a louder reaction from viewers than an insurance commercial about dead children.

In the ad for Nationwide, titled "Make Safe Happen," a young boy narrates the many things in life he would not experience, such as learning to ride a bike, sailing the world with his dog companion, getting kooties from a girl's kiss, or even getting married.

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