Nationwide explains message behind controversial Super Bowl commercial

February 2, 2015 6:00 PM

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Nationwide explains message behind controversial Super Bowl commercial

Somewhere between the Super Bowl commercial where Mindy Kaling tries to kiss Matt Damon and the one with the puppy who’s best friends with the horse, Nationwide aired a commercial in which a child stares at the camera and tells all the life milestones he won’t have, because, “I couldn’t grow up, because I died from an accident.”

The ad ends with ominous images of an overflowing bathtub and a fallen TV, while text on the screen warns, “The number one cause of childhood deaths is preventable accidents.”

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