Music Review: Drake's 'If You're Reading This It's Too Late'

February 17, 2015 8:33 PM

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Music Review: Drake's 'If You're Reading This It's Too Late'

Rapper Drake dropped a surprise album on iTunes last Friday. This has become a new strategy for many top-tier artists to raise the hype-level for their brands and, for the most part, it has been pretty effective.

Indeed, the industry experts were predicting that Drake would move nearly half-a-million units of this record by the end of the weekend.

Also read: 2017 Grammys: Snubs and Surprises Include Drake, Sia, David Bowie and More

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