Music Genre Mashups Draw New Fans Through Crossover Appeal

July 11, 2014 4:48 PM

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Music Genre Mashups Draw New Fans Through Crossover Appeal

Swedish Electronic Dance Music artist Avicii, a popular figure on the global EDM circuit, mixed it up big time with his recent foray into country music. His song "Hey Brother" was big news with both EDM and country fans alike, introducing both to a genre they may have not been interested in before.

With 1.4 million Twitter followers of @Avicii, his fans are receptive to his work and magnify the social effect when they share. Perhaps that's an important reason that versions of "Hey Brother" charted on a number different genre weekly listings including reaching the top of the Billboard Dance Cha...

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