Is Music Dead? (Thoughts on the Music Industry After SXSW 2015)

April 10, 2015 3:30 PM

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I was in Austin, Texas, recently for the SXSW music festival. My fifth straight year at an event which many in the music industry see as the ultimate setter of trends. A friend best described it with a phrase that to some degree reflects the mood that strikes American and world music industry executives at such events. Everything about SXSW is the great B. A few years ago, it was "what a great new Band!" Now it's "what a great BBQ!"

This is, in general terms, true. Executives from the world's biggest record companies can kick back a bit and enjoy the BBQ. This may be, because the music industry has slowly learned how to projects its revenues with greater accuracy while at the same time lowering its expenses and making smaller i...

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