Music app creators hope to find niche in crowded field

January 11, 2015 5:01 AM

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Keith Williams, a 45-year-old serial entrepreneur, said he knows that trying to be everything to everyone doesn't usually bode well for businesses. But he believes the strategy will unlock success for the music tech startup he helped launch this spring.

Williams is president of West Lafayette-based Caktus Music Inc., the company behind a smartphone application that seeks to be a home of sorts in a world where music consumption habits are widely disjointed and varied. The app allows access to content from multiple sources, including streaming servic...

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