I’m seated across from the UK folk band Mumford & Sons in a spacious apartment in Downtown Manhattan, and the subject of Jay Z’s recent subscription music service Tidal comes up. You know, the $20 per month artist-owned streaming music site offering high-fidelity audio and exclusive video clips to gullible starfuckers that was unveiled in a gaudy, live-streamed circle jerk wherein a murderer’s row of multimillionaire artists—Jay Z, Beyoncé, Rihanna, Madonna, Jack White, Daft Punk, Kanye West, etc.—proclaimed they were out to “forever change the course of music history” before signing a declaration of independence. All in all it was a ridiculous, wildly out of touch spectacle.
To Mumford & Sons, the very mention of Tidal is greeted by a series of loud fart sounds. And no, they were not asked by Mr. Z to join Team Tidal.