MTV's Snapchat account is pretty new, but it's since been put to good use. It will also be the medium for announcing the music channel's nominees for the 2014 Video Music Awards. This is a first in the music industry.
"The nominations will appear in eight 10-second Snapchat videos starting at 9 a.m ET on Thursday," MTV told Mashable. "They will feature Austin Mahone, Fifth Harmony and Becky G as well as stars from MTV shows in order to leverage their enormous fan bases."
16:12 Jimmy Buffett to flap back into Houston19
13:17 2017 MTV Europe Music Awards to be held in 'musical epicenter' London18
04:32 Apple Music unveils first TV series16
07:26 A Tearful Adele, a Pissed-Off Tribe Called Quest and a Snubbed Beyonce Headline One of the Best Grammys Ever23