The MTV Video Music Awards Go for the Second Screen Experience

August 21, 2014 4:15 PM

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The MTV Video Music Awards Go for the Second Screen Experience

Over the years, the MTV MTV Video Music Awards have become not only a coveted trophy in the music industry, a must-see television event, consistently giving viewers a reason to come back year after year. The VMAs have seen their fair share of unforgettable moments, such as Kanye interrupting Taylor Swift or Miley twerking on Robin Thicke. This year, the network wants people to tune in on more than one screen, adding new features and encouraging fans to have their TVs and phones tuned to MTV all night long.

The conversation around big time television events like the VMAs, Grammys or Oscars has grown in the social sphere, becoming an important component of the shows themselves. When someone wins an award, their name spreads across the globe like wildfire. In fact, when Beyonce rubbed her stomach to anno...

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