MTV is Raising Awareness on Race Relations

January 19, 2015 2:41 PM

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MTV will not air in color programming for twelve hours today. In observance of Martin Luther King Jr. Day, the network will air in black and white. Every commercial break will begin with commentary about race relations from several celebrities and public officials including Kendrick Lamar, Jordin Sparks, Senator Cory Booker, Big Sean, Pete Wentz, Selma director Ava DuVernay, and actor David Oyelowo. A representative from MTV spoke to People magazine about the network taking an initiative to encourage viewers to discuss race with their friends and family, “Our aim is to jar audiences into having what we’re calling ‘The Talk’ – candid, confident and ‘color brave’ conversations on race and bias.”

MTV started a “Look Different” campaign last year aimed at helping young people deal with bias and discrimination. “In addition to entertaining its audience, MTV has traditionally engaged viewers in social issues,” said MTV President Stephen K. Friedman. The campaign created commercials with civil r...

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